The Client
Sentio Inclusive provides specialist mental health and SEN (Special Educational Needs) support through two core services: recruitment of experienced support staff and DSA-funded student mentoring. Their mission is to offer a warm, personal approach in a sector often viewed as rigid and corporate.
The problem
Sentio’s old branding had been created in-house and lacked the polished, professional look needed to stand out against bigger agencies. The identity didn’t capture their genuinely supportive, human-first ethos, nor the calm, caring approach that makes them different. With colours too similar to other providers, they risked blending into the crowd.
The solution
We started with a brand workshop to uncover what truly makes Sentio stand out: integrity, warmth and a hands-on commitment to supporting every student and partner. From this, we created a modern, soft visual identity that balances credibility with approachability.
A calm colour palette blends soft pastels with deeper shades to keep the brand warm yet trustworthy. Playful hand-themed stickers bring in the idea of ‘hand-holding’ and ‘hand-picking’ talent, a nod to both their mentoring and recruitment support.
The story behind the logo
The new Sentio logo brings together all the ideas at the heart of the brand. It highlights Special Educational Needs (SEN), the core of what Sentio does, in a softer, calm style that reflects empathy and care. The flowing ‘n’ is woven into the name to cup the ‘t’, symbolising hand-holding, support and reassurance. Intermittent relaxed letterforms like the ‘l’ and ‘e’ add a sense of individuality and a personalised, adaptable feel, while also nodding to the ‘thinking different’ perspective of neurodiversity. Altogether, it balances a professional yet warm personality, exactly matching Sentio’s supportive approach.
