The Client
Sentio Inclusive provides specialist mental health and SEN (Special Educational Needs) support through two core services: recruiting experienced staff and delivering DSA-funded student mentoring. Their mission is to offer a warm, personal approach in a sector often seen as rigid and corporate.
The problem
Sentio’s in-house branding and website lacked the polished, professional look needed to stand out against larger agencies. The identity didn’t reflect their supportive, human-first ethos, and colours too similar to competitors meant they risked blending in.
Headquarters
Cambridge, UK
Industry
Education support and recruitment
Funding
Company size
< 10 employees
Target market
UK
Website
sentioinclusive.co.ukThe solution
Through a brand workshop, we uncovered what makes Sentio unique: integrity, warmth, and a hands-on commitment to students. We created a soft, modern identity blending soft pastels with deeper shades to keep the brand warm yet trustworthy, with playful hand-themed stickers to balance professionalism with approachability.
With the branding in place, we then designed and built a six-page Webflow site that’s responsive, accessible, and easy to update. A custom CMS for job listings now allows Sentio to post roles professionally, while form functionality supports CV submissions and future CRM integration.
The result is a brand and website that feel calm, clear, and human - making it easier for students, jobseekers, and organisations to connect with the support they need.
The story behind the logo
The new Sentio logo brings together all the ideas at the heart of the brand. It highlights Special Educational Needs (SEN), the core of what Sentio does, in a softer, calm style that reflects empathy and care. The flowing ‘n’ is woven into the name to cup the ‘t’, symbolising hand-holding, support and reassurance. Intermittent relaxed letterforms like the ‘l’ and ‘e’ add a sense of individuality and a personalised, adaptable feel, while also nodding to the ‘thinking different’ perspective of neurodiversity. Altogether, it balances a professional yet warm personality, exactly matching Sentio’s supportive approach.
