The Client
Launched in 2022, PiQ Suite aggregates essential news, data, apps and tools for traders from over 500 sources within a single, fully customisable dashboard.
The problem
PiQ had a strong social media following and a powerful product, but no clear messaging to communicate what they did. They were preparing to relaunch the platform and increase their marketing efforts but lacked a consistent brand identity, a well-structured website, and supporting collateral.
They also needed help crafting a compelling pitch deck for seed funding, but didn’t have the internal resource to develop a clear story or design it professionally.
Headquarters
London, UK
Industry
Fintech, SaaS
Funding
Pre-seed
The solution
We began by creating a full brand identity and messaging framework, followed by a simple landing page to support their relaunch. As the business developed, we went on to design and build a full Webflow website, rolled out page by page to suit their budget. The final site gave the PiQ team full control to manage and update content themselves as the platform evolved.
To support their funding round, we crafted a professional investor pitch deck. Starting with a strategy workshop, we helped shape a clear narrative, refined the messaging, and designed a visual story that brought their product to life. The deck was delivered in Figma, giving the team flexibility to make quick updates, with ongoing support for major revisions based on investor feedback.
We also provided a suite of templates for emails, social media, and sales decks, giving the team everything they needed to continue building their presence and promoting their platform.
The story behind the logo
The central eye icon is all about keeping a lookout on market news, while also invoking the protective concept of the "evil eye." The parentheses denotes the curated news headlines and the hexagonal shape pays homage to traditional trading floor layouts, whilst also representing the unified hub of diverse news streams.
