The Client
ODG Comms is a managed telecoms platform tailored for the NHS. They help NHS on-call and patient-facing teams stay reachable 24/7/365.
The problem
ODG Comms wanted to sharpen their positioning in the NHS market and give their sales team tools to clearly communicate their value. Specifically, they needed to:
Translate technical telecoms features into clear NHS-specific messaging.
Understand why NHS clients choose ODG over alternatives.
Benchmark their offer against competitors and identify opportunities.
Develop collateral that would resonate with time-pressured NHS decision-makers.
The solution
We started with a strategy workshop to clarify ODG’s goals, core service offering, and where they could stand out in the NHS market. From there, we spoke to NHS users, including Emergency Preparedness and Response (EPRR) leads and service managers, to understand why they chose ODG and what mattered most.
We carried out competitor and market research to uncover how ODG could differentiate in areas like reliability, governance, and user experience. This insight shaped a full messaging framework, including elevator pitch, product benefits, and value propositions tied to NHS outcomes and tone of voice guidelines.
Finally, we designed a concise, visually engaging one-pager to be shared directly with NHS prospects.
The result? Sharper positioning, stronger sales materials, and messaging that reflects NHS priorities in a tone that’s clear, approachable, and impact-driven.
