The Client
NovaBloom is a new funded trading platform helping aspiring traders build experience and confidence through clear, accessible challenges.
The problem
Launching in an industry crowded with hype-driven messaging, overused visuals, and generic names, the founder needed a distinctive identity to stand out. The brand had to appeal globally, especially to men aged 20–30, and reflect his vision: to make the challenges simpler and support traders’ growth.
The original name, Ready Trade Capital, lacked credibility and didn’t capture this vision.
The solution
We began with a branding workshop to understand the founder’s goals, audience, competitors, and points of differentiation. Using this, we shaped a brand strategy that flipped industry clichés on their head. Instead of rockets and arrows, we explored themes rooted in luck, growth, and ambition, global symbols that would resonate widely.
This led to a new name, NovaBloom, combining the ideas of a bright star (Nova) symbolising success and guidance, and a lily pad flower (Bloom) representing a launch pad, support, and growth.
We then crafted a modern visual identity: a flexible emblem merging a star and a lily pad. The brand palette combines greens with a pop of neon for modern appeal, while clean, geometric typography keeps it fresh and youthful, with subtle nods to fintech and trading.
Together, this sets NovaBloom apart as a supportive, credible funded trading platform designed to help traders grow.
The story behind the logo
The NovaBloom icon merges two powerful symbols: a lily pad (launch pad, support and growth) and a star (success and guidance). Together, they tell the story of a brand that supports traders to reach their full potential.
