The Client
NovaBloom is a new funded trading platform helping aspiring traders build experience and confidence through clear, accessible challenges.
The problem
Launching in an industry crowded with hype-driven messaging, overused visuals, and generic names, the founder needed a distinctive identity to stand out. The brand had to appeal globally, especially to men aged 20–30, and reflect his vision: to make the challenges simpler and support traders’ growth. The original name, Ready Trade Capital, lacked credibility and didn’t capture this vision.
The solution
We began with a strategy-led branding process, uncovering a name and identity rooted in growth, clarity and trust. ‘NovaBloom’ merged the ideas of guidance and ambition (Nova = star) with support and potential (Bloom = lily pad). We built a fresh, modern visual identity using greens and neons, clean typefaces and a flexible logo emblem.
We also designed and built a custom Webflow site with over ten pages, featuring bespoke illustrations and a simple explainer video. A key feature of the site is the Education Hub, a structured content centre designed to help new traders understand the fundamentals of futures, crypto and CFD trading. Built using Webflow’s CMS, it allows NovaBloom to easily expand their content offering over time.
The result is a site that keeps things fresh, calm and credible, balancing sharp visuals with helpful content and intuitive navigation. Built in Webflow, it’s easy for the NovaBloom team to manage and scale as the platform grows.
The story behind the logo
The NovaBloom icon merges two powerful symbols: a lily pad (launch pad, support and growth) and a star (success and guidance). Together, they tell the story of a brand that supports traders to reach their full potential.
