Create a seamless experience across your website and SaaS platform by understanding the difference between how things look and how they work, and making sure your design does both, brilliantly.
UI. UX. They sound like techy buzzwords you nod along to in meetings - but understanding the difference could be the key to why your website isn’t converting or why your SaaS platform isn’t sticking.
Here’s a simple breakdown of what each one actually means, why both matter, and how to get them working together across your marketing site and your product.
Let’s keep it simple.
Put another way: UI is the paint job. UX is the engine. You need both to guide the user thorugh your site.
Your marketing site needs to do one thing well: guide someone from “just browsing” to taking action. That could be booking a demo, signing up or downloading a whitepaper.
If your UX is clunky, people won’t know where to click. If your UI is sloppy, they won’t trust your product enough to bother. You need both to earn the click.
Once someone’s inside your platform, the stakes are even higher. They’re not just deciding whether to try it, they’re deciding whether to stay.
If your product is hard to use, people won’t stick around. If it looks outdated or disjointed, they’ll assume the rest of your tech is too.
A few common traps:
Good design isn’t just decoration. It’s a business tool that helps people trust, understand and use what you’ve built.
UI and UX aren’t just for the design team. They’re core to how people experience your brand, whether they’re clicking around your homepage or trying to use your product.
Get them working together, and you don’t just look good. You feel good to use. And that’s what makes people stick around.
At The Marketing Mix, we help startups create websites and products that feel as good as they look. If you're ready to fix the gaps and get your design working harder, we’re here for it.