Well, Chloe’s already done a lovely job of kicking this off, so I guess it’s my turn.

Hi, I’m Charlotte. I’m the design half of The Marketing Mix. I co-founded the agency with Chloe in 2023 after we met while freelancing for the same agency a few years back. We got on straight away, worked together well, and eventually decided to team up properly. Fast forward to now, and here we are, still a two-woman team doing branding, websites and marketing for early-stage businesses and startups.

Day to day, I handle everything design-related. Logos, visual identity, web design, templates, you name it. I’ve always loved the process of taking someone’s messy idea and turning it into something that actually looks good and makes sense to the people they’re trying to reach. It’s even better when we’re working with founders who really care about what they’re building.

Unlike Chloe, I don’t usually write these kinds of posts. I tend to prefer doing the work quietly in the background rather than talking about it. I’m definitely not a natural self-promoter. If someone asks what I do, I usually just say “I’m a graphic designer” and change the subject, rather than explain that we actually run an agency that helps startups with strategy, design, messaging and everything in between.

But lately, we’ve realised that if we want to grow this business and make it more stable, we’ve got to start showing up a bit more. Even if it makes us cringe a little. So this is me, trying.

We’re not aiming to become a massive agency with a huge team. We like being small, nimble and working directly with founders. We know the type of work we love, and we’re good at it. It’s just the whole selling ourselves bit that needs some work.

So I’ll be popping up here from time to time to share some of my thoughts, struggles, and probably some awkward stories about running a business when you’re not particularly good at talking about it. We thought Substack might hold us accountable to actually do that work, while hopefully entertaining you a bit along the way.

Thanks for reading. And if anything here resonates, feel free to say hi - charlotte@themarketingmix.agency

Charlotte

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